Detail: Banner Widget
On the Detail layout, you can show fixed content with the Banner widget. You can add:
A heading
Text
A button
Enable Banner Widget
Go to Detail Layout
Click Edit Layout
Drag the Banner Widget onto the page

Customize the Banner Widget
The banner widget supports conditional visibility, so you can show the banner only when you need to.
You can also:
Use rich text in the description section
Center content
Set a button URL
Set the button Label
Choose whether the URL will open in a new tab

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